
Whilst visual documents of bicycle motions are by no means important in the grand scheme of the galaxy, it’s funny how much of an effect even the smallest decisions that someone made whilst piecing together footage of their friend’s riding can have on people half the world away.
Joe Cox’s videos, Voices and Tomorrow We Work, are prime examples of this phenomenon. At a time when even the supposedly simple task of capturing footage onto your mum’s Hewlett Packard desktop computer required the patience of a saint, he made well-crafted, thought-out videos that tricked a generation of riders into thinking there were spots in Sheffield. He must have helped shift a few Modest Mouse CDs too.
And beyond all this, Joe wasn’t just some ‘filmer guy’, lagging behind the crew with a load of tripods on his back—he was a highly-honed master of the bicycle, riding with a level of finesse that’s hard to muster on the rain-soaked, glass-smashed streets of the north.
Interview by Sam, photos by Newrick, Wozzy and Benson. Interview originally published in Red Steps Issue 5.
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